Web Marketing (SEO, SMO, PPC, Citation)
Creating a website is just a part of the scene. In order to make the picture complete and spectacular, you should use your marketing efforts to drive relevant traffic to your website. Web Marketing is a set of strategies which consist of Search Engine Optimization, Search Engine Marketing, Social Media Optimization, Link building and Pay Per Click Advertizing.
You should utilize these practices to boost rankings to your website and generate sales leads for the business. For the success of any website, having targeted and relevant traffic is an important part. From targeting to re-targeting, we are aggressively looking for ways to improve traffic and conversation rate for our clients.
GOING Inc. has ability and years of experience to help you meet your goals of the business.
Our Web Marketing Services
Search Engine Optimization
For proper rankings in search engines, adequate HTML tag hierarchy and internal website coding are the key factors. Having proper Meta Tags, page titles, ALT attributes, page headings and link title attributes are important to have a searchable and functional website. After making all the adjustments, we review all the modifications in order to ensure that you know the changes in order to make ideal practices for the future when it comes to update a website. SEO is just a part of effective strategy of online marketing. But if this part is performed well, it can be a strong base for other efforts in content marketing and may lead to provide positive changes on SERP ranks.
In this path, GOING Inc. has mastery to get your website flooded with high quality and relevant traffic. We have served businesses from different spheres and sizes.
Social Media Optimization
Social Media Optimization or SMO is a major step to connect with brand ambassadors and potential customers. Though you can handle social media marketing in-house with having knowledgeable and passionate team members, we can provide some other services to make this process even more effective and smoother. In order to make your SMO campaign more effective, we set up user accounts and integrate these accounts with one another along with your own website and prepare them for social pages. GOING Inc. can help you in the following ways to develop web marketing strategy –
• Implement and identify strategic channels of social media marketing
• Design social pages and icons for Twitter, Facebook and Google+
• Integrate website feeds and social feeds with each other where needed
• Manage and keep an eye on existing SMO campaigns
Page Per Click or PPC Advertising
In order to ensure right footsteps for ideal product and improved ROI for generating revenue, we use PPC strategy to serve our clients. You can track visitor’s record with ease. Since the reign of your campaign is up to you, it is flexible service. You can replace your keywords with widely used and competitive ones, control it and stop your campaign when needed. In PPC campaign, you are not required to make annual payments.
Despite having several other analytics programs, we always use Google Analytics to setup and keep track on your website’s conversion limits and stats, analyze user tendencies and website’s traffic and even more.